Alza Days – Children's Day
Phones, Smart Watches, Tablets
Computers and Laptops
Gaming and Entertainment
TV, Photo, Audio & Video
Major Appliances
Household and Personal Appliances
Kitchen and Household Supplies
House, Hobby and Garden
Toys, for Kids and Babies
Drugstore
Beauty
Pet Supplies
Sport and Outdoors
Car & Moto
Office Supplies and Stationery
Books
Food and Alcohol
Health
Our brands
Unsealed goods and bazaar
Sony Corporation is a Japanese company founded in 1946. Its headquarters is located in Tokyo. Its beginnings were humble. The first product sold under the Sony brand was a transistor radio. It was those radios that played a pivotal role in the company's expansion in the 1960s and the world quickly began to associate Sony products with a reliably stellar price-performance ratio.
In the 1970s, Sony was severely affected by the global economic crisis. Many analysts considered the company effectively defunct and could see no future for it. However, they underestimated the famous Japanese perseverance and courage. The crisis was not a disaster for Sony; on the contrary, it served as a launching pad to even greater heights. The company recovered and soon changed the media landscape with the development of the CD and later the DVD. In the early 1990s, Sony achieved another major success with the introduction of the PlayStation gaming console. It is the gaming consoles that best represent the intersection of the three key areas in which the company operates today – electronics, video games, and the entertainment industry.
