Today, more than half the world spends their time on social networks - can these rising numbers be used to their advantage? This book will convince you that it is. It will teach you to sell to those who have not come shopping and write for people who do not want to read. You'll understand how to give networks control, master their strategies, measure whether a campaign is working. Or do you want to know if it makes any sense to invest money in social networks? How much?
Whether you are interested in the world of social networks for yourself, for your community or for your business, we have good news - they can really help you if you know how to do them.
Jak na sítě je první knihou, která vedle mnoha dílčích postupů a příkladů z českého i světového prostředí přináší i něco mnohem hlubšího a univerzálnějšího: důmyslný systém pro tvorbu obsahu, pro vyhodnocování jeho úspěšnosti a pro skvělou komunikaci s vašimi stávajícími i potenciálními zákazníky, klienty či komunitou.
And by the way, you also have a lot of fun.
“I would put this book at work as a compulsory reading. Real-life examples, tricks and griffs of Czech personalities, clear explanations and fun. "
Martin Jaroš, advertising expert and marketer
“No wasted speech, no wadding. A book full of practical examples from the Czech Republic and abroad. "
Simona Kijonková, founder and owner of Zásilkovna
“There are great social networking experts. Even great lecturers and authors. But Eliška and Michelle are some of the most distinguished personalities who excel in both: they are excellent social networking professionals who are able to pass on their know-how in an engaging and efficient way. "
Adam Zbiejczuk, social network consultant
"Don't go into your social depths without reading this ultimate guide on how not to spoil it."
Martin Žufánek, Moravian distillery
"An unbelievably refreshing contrast to instant wisdom, technical guidance, and motivational void."
Martin Brablec, owner Content agency
Since 2011 she has been working as a consultant and lecturer of social networks for individuals, companies and state authorities. She regularly lectures, moderates professional events, writes articles and is a jury in marketing competitions. Leaving for freelance was preceded by many years of active networking and the development of social network monitoring tools at NEWTON Media. It has held hundreds of seminars for thousands of participants.
Michelle Losekoot has been marketing for over ten years. He devises strategies and content for his clients on social networks, cares for online communities and writes texts. He has also been training corporate teams and leading public content marketing courses for the past seven years. He regularly sits in juries of marketing competitions and lectures at conferences.
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